Christmas in July: Holiday Lights Marketing Strategy

Spend a day developing your Holiday Lights Marketing Strategy that will kick off in July. 

By pre-selling light installations in July, you can offset your cash flow issues for ordering lights and other supplies, as well as training expenses to get ready for the season. Here’s a rough outline of the agenda (final agenda TBA at a later date):

Wednesday, May 10

9:00 AM  Jason Geiman – Discuss Overall Marketing Strategy

  • Marketing Calendar

  • Marketing Channels (Google My Business Tips, LinkedIn Tips, Facebook, etc)

  • High Ticket Sales
  • How to Get More Google Reviews
10:30 – 10:45 AM Break
10:45 AM  Curt Kempton/Jason Geiman – Online Booking for Holiday Lights 
  • Good/Better/Best Packages
  • Upsales

12:30 – 1:30  Lunch (Provided)
1:30 PM  Liam O’Dea – Creating Conversational Content that Converts into Sales
2:00 PM  Jason Geiman – Advanced Holiday Lights Installation Tips
3:00 PM  Roundtables (Share success strategies for supplies, storage, installation, safety, marketing and sales)

Introducing "The King of Pressure Washing"
(and Holiday Lights)

Jason Geiman

It all started with a used pressure washer and a 1995 work van. He grew that pressure washing business for 6 years until he had the opportunity to sell it.  Following the sale, as Jason wondered what to do with his new-found free time  Jason realized what he always wanted to do was to help people. It had led him to be a rescue diver, then a firefighter, and now, it has led him here:  offering Christmas Light training and Pressure Wash training. 

He is taking the lessons learned from his incredible 6 years running a pressure washing business into a resource for homeowners or for those starting, or struggling, to have their own exterior cleaning business.  He is known as the King of Pressure Washing.  His YouTube channel has over 40,0000 followers.  You can also follow him on Facebook.